About Loong Nam

“A hand of legacy

the taste of a century”

Our Philosophy


We believe that real food has the power to bring people together and create some of life’s most cherished moments where sharing real food with family and friends is a treasured part of healthy life. That’s why we put our energy into sourcing the best ingredients, finding the most authentic recipes and creating products that can enrich every moment to make life even better and longer.

The LOONG NAM story, the preparation of our products, the honesty, and the true flavours, inspire and encourage the health-conscious lifestyles of the coming generations. At LOONG NAM, we believe in the craft, the purity, the honesty, and the variety of our products. 

Our Vision

To be a Malaysian leading confectionary manufacturer with sustainable growth in the global market.

Our Mission

To inspire a new generation of people who love honest food that fits within a balanced lifestyle.

We believe that the choices we make about what to eat, where the food comes from, and how it is made have a direct and powerful effect on the welfare and the health of consumers, their communities, and the world in which we live.

Our Values

We believe in a good value system that underpins our business model, drives our strategy and treats all people with dignity and fairness, and accountability for the protection of the environment.

Our business model


We deliver our business model through five strategic thrusts:

grow traditional value of food through our innovations

long-term partnerships with our strategic suppliers, customers and other stakeholders

extend our value chain in the food industry

inspire great people

expand globally to reach out more people for sustainable growth